Does your business premises feel small sometimes? Or do you look out the window and worry about the lack of footfall? Do you spend a lot of time on social media promoting your brand, only to realise most of the people you’re reaching out to can’t physically get to you?
Then you need to give your customers another way to buy. If you have a website without an ecommerce element, add one. If you don’t have a website, get one with an ecommerce function.
It doesn’t have to be a headache, it doesn’t have to cost thousands upon thousands. At Cove Design Studio we understand that everyone has a different budget and we can work with you to find the right solution to your needs.
It makes sense, doesn’t it?
It’s a cost-effective way to expand, for a start. An online shop has very few overheads and can be maintained as part of your day-to-day work, without creating much in the way of extra workload.
In fact, a good ecommerce website should be a natural extension of your business and if done right, will only enhance your corporate identity. It makes you look fully rounded as a company if people have a choice of making a purchase from your shop or their living room, at any time of the day.
It makes your website fully rounded too – your product pages all feed into Google and create more ways for customers to find you through search.
Having an ecommerce site will help you learn more about your customers, too. It can be tricky to keep data on the ones who wander through a real-life shop. In a digital world they leave a trail of previous orders behind them. You can see patterns in customer behaviour and apply what you learn when you’re ordering stock. You can tinker with the user paths through your website and find out what makes them buy more or less.
Ecommerce doesn’t just benefit you; it also gives your customers time to weigh up shopping decisions carefully. It also gives you an opportunity to give them more data about what they’re buying – you could write guides to certain products, make sure all the product information is online, add reviews so they can make an informed choice.
These days, ecommerce websites are very easy to use, and if you need any help at all we’re always on hand to assist.
To speak to us today regarding a free consultation or to find out how we can help your business, contact firstname.lastname@example.org. We look forward to hearing from you.