Logos are a huge part of a business’s identity. It’s really important that when you’re picking one for your company, you want to get it right. We’ve come up with a list of top tips and ideas for choosing the perfect logo for your business.
Use a trusted design company that has been recommended to you, like Cove for example. We’re not just advising this because we specialise in design. The quality of your logo says a lot about your business and it needs to look professional. A good designer will work with you to create a logo you love, then give you the end result in multiple formats so that you can reproduce it in a variety of sizes and in colour or black and white.
Do you have a particular yearning for a typographic (text) logo? Or do you want something illustrative that shows at a glance what your business does? Or a graphic logo that may use an image unrelated to your business area at all, but which over time will become unmistakably linked to your name? You can even have a mix.
What do you want your logo to say about you? Is there a particular message you need to get across – are you the expert in your industry? Friendly and approachable? The craftiest? The most efficient?
Does your business name impact your logo choice? If you are called ‘Cloud Accounting’ you could incorporate a cloud image, for example, or you might prefer to avoid the association.
Make sure you carefully choose the colours you want to use. It is sensible to keep the colour palette down to two or three colours, as this will be inexpensive to reproduce in all sorts of formats. You can Google what different colours are ‘supposed’ to mean but ultimately you just want something that isn’t garish and that suits your brand.
If you’re getting a redesigned logo rather than something brand new, try to come up with some specific things that you do and don’t like about your current one.
Make sure your new logo will look good in a variety of settings – which settings will depend on your business needs, but as an example, will it look good on social media in various sizes? Is it suitable for appearing for use on advertising? Will it work on a website?
Be wary of getting overly emotional about the choice – you are making a decision for your business, not choosing wallpaper for your home. It has to match the business more than your soul. But saying that, do make the effort to find a logo you really love. You have to live with this logo for a long time – in fact you’ll probably be staring at it every day. So if something in your gut is telling you you’re not happy, look at another option.
If you’re still unsure about which logo you prefer, ask a few friends for their opinion. But do bear in mind that having an opinion is easy, while making a decision can be much harder. Remember, the final decision will rest with you.
Looking for a design studio to help you bring your ideas to life? At Cove we will work together to get you the perfect logo. Using our experience in logo design, we will help and guide you in choosing the right logo for you and your business.
To speak to us today regarding a free consultation or to find out how we can help your business, contact info@covedesignstudio.co.uk. We look forward to hearing from you.
