Working with a partner to create published products that will benefit your business, is essentially what contract publishing is.
It can include leaflets to promote your latest sales and offers, a programme, brochure or signage for an event, business cards to take to the next big expo, or a magazine for a client.
Each product will – or should – have a key benefit such as increasing brand awareness, increasing customer reach, inspiring customer loyalty, encouraging cross-selling of products, improving attendance at an event, increasing your reputation, attracting new leads, bringing in revenue and so on.
Designing and printing a leaflet, programme, brochure, book or magazine, for example, gives you something you can send directly to a targeted audience. Instead of buying an advert in an appropriate magazine and hoping the right eyes land on it, you can print your own product and give it or post it directly to your customers. This can be hugely effective!
You might need help for any number of reasons, but it could be that you don’t have the time or resource to do it yourself in-house, or that doing it would mean enormous hassle and horrible deadlines. Perhaps you have designers, but no writers, or writers but no designers. That’s why you outsource it instead. If you are looking to outsource your design and print work contact us to discuss your next project.
What’s absolutely key is that you must retain absolute control of your product. That’s why, when you choose a partner, like Cove Design Studio, for contract publishing, it must be someone you can trust and rely on, just as you expect your customers to rely on you. You will want to retain final control over your product.
At Cove Design Studio, we can:
- Negotiate with printers
- Work out timescales
- Suggest the best formats for your product
- Offer creative design with a fresh approach to your business
- Provide expertise when needed
- Supply experienced copywriters
To speak to us today regarding a free consultation or to find out how we can help your business, contact info@covedesignstudio.co.uk. We look forward to hearing from you.
