In an ideal world, your corporate identity would be entirely based on the work you do. That would make it easy to control. Put some solid hours in, know you’ve done good work, job’s a good ‘un.
If you have a business of your own, you probably excel at its main focus. So if you’re a computer reseller you probably know a bit about hard drives, if you’re an accountant you know your numbers, if you own a nursery you understand children (or plants!).
Most people go online from phones and tablets just as often as from desktops and laptops. And isn’t it annoying when you’re watching TV, decide to look something up on your phone, but can barely read the tiny website font because it’s been designed for a massive monitor?
Graphic designers are simply the guys who create your stationery, brochures, logos, leaflets, flyers, websites, digital marketing, event signage, videos and many other products used for your marketing right?
If you are not on the web, you will have problems accessing services.Tim Berners-Lee