In an ideal world, your corporate identity would be entirely based on the work you do. That would make it easy to control. Put some solid hours in, know you’ve done good work, job’s a good ‘un.
If you have a business of your own, you probably excel at its main focus. So if you’re a computer reseller you probably know a bit about hard drives, if you’re an accountant you know your numbers, if you own a nursery you understand children (or plants!).
Most people go online from phones and tablets just as often as from desktops and laptops. And isn’t it annoying when you’re watching TV, decide to look something up on your phone, but can barely read the tiny website font because it’s been designed for a massive monitor?
Does your business premises feel small sometimes? Or do you look out the window and worry about the lack of footfall? Do you spend a lot of time on social media promoting your brand, only to realise most of the people you’re reaching out to can’t physically get to you?